Companies like Zynga alone have over 292 million monthly active users, they have a long way, and a few more zeros, before Mark Zuckenberg is posting about I Am Playr on his Facebook wall. These user numbers may sound huge to you, and to a certain degree they are large, but ‘I Am Playr’ is still a tiny player in the social gaming industry. To reach this on a shoestring you need to know the tricks & keep trying, without ever giving up. It is easy to reach if you have deep pockets, what’s harder is to keep those users engaged and coming back day after day. It’s true Ixigo had 26 million users on their video posted on Facebook while 4 million users play ‘I Am Playr’. Let’s look at some caveat before we start:Ģ6 million users is really a vanity metric. That’s the question I’m regularly asked at startup & other events.So I thought I’d use this post to answer that question using a couple of case studies-an online game ‘I Am Playr’ and IXIGO. How to grow from zero users to million users, in a quick time?
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